This subject doubtless refers to people employed by Burton Snowboards who labored as model ambassadors, also known as “flight attendants,” in the course of the 2020 snowboarding season. These people usually signify the model at occasions, resorts, and thru social media engagement, showcasing Burton merchandise and selling the snowboarding life-style. They could take part in demonstrations, supply product recommendation, and customarily act as a connection between the corporate and snowboarding fans.
Model ambassadors play an important function within the advertising and promotion of motion sports activities firms like Burton. By connecting immediately with shoppers in a passionate and knowledgeable method, they improve model visibility and construct client belief. Within the particular context of 2020, these people doubtless confronted distinctive challenges and alternatives as a result of evolving panorama of the snowboarding trade and the worldwide influence of the COVID-19 pandemic, which can have affected journey, occasions, and client conduct. Understanding their roles and experiences throughout this time provides precious insights into the broader traits and challenges confronted by the snowboarding group and the motion sports activities trade as a complete.